Gorgeous local Florist 'Star + The Rose' are the feature of our blog this month. Having created amazing displays for our store, and worked with us on multiple photoshoots, we have seen how wonderful their creations are first-hand. Read all about how Charlotte from Star + The Rose started her business and how it has developed into what it is today!
What brought you to floristry? How did you train and progress?
I actually fell into floristry after graduating from university studying Photographic Journalism. I started working as a shop assistant for a florist while I was deciding what my next career move would be and completely fell in love with the profession. At Christmas time I started creating door wreaths to sell in store but absolutely loved seeing the florists creating beautiful bouquets - I knew I wanted to give it a go myself. I did a few evening courses at Hadlow College to learn techniques etc. and practiced in my free time, often heading to Columbia Road or Covent Garden Flower Market to buy lots of gorgeous flowers to experiment with. Once I was up to speed I started creating arrangements to sell in the shop. I think working in a busy retail florist and working on weddings/events was a fantastic experience and really taught me so much about the profession. I will always be thankful for having that starting foundation to build upon.
What led you to opening your shop in Tonbridge? How long have you been open?
I’d lived in Tonbridge for a few years and loved spending my days off going for walks round the park and visiting the local businesses. Tonbridge has some amazing shops, cafes and restaurants and I felt a shop with beautiful flowers and a boho aesthetic could be a really nice addition to the high street. Although it was a bit of a distant dream when I saw that the shop I’m currently in was up for lease I thought it would be the perfect space. When we opened the shop in December 2019 I was obsessed with the growing trend of dried flowers and made sure to designate space for both dried and fresh flower banks.
What has been your favourite floristry commission that you have carried out so far?
It’s so hard to think of just one commission that’s a favourite. I of course loved the final look of the Love In Lace mirror arrangement and since then I’ve also been kindly asked to create dried installations for a couple of other local businesses since then. I absolutely love the process of designing florals to accentuate a
space for businesses and I’m excited to do more in the future. Working on styled shoots has also been a favourite. It’s been fun to go a bit rogue and design florals that may be slightly different to what we usually create. As our larger weddings were postponed last year it was certainly fun to treat styled shoots as a bit of a creative outlet.
What do you like most about your job?
The variety of work within this profession and the lovely people I meet along the way is my favourite element of the job. Within floristry there are so many different styles of occasions, each with different visions to design florals for. The diversity of work we create certainly keeps the job interesting. As the shop also sells homeware and gifts I also really enjoy sourcing different and unusual pieces for the shop. It feels a bit like Christmas every time a delivery of new stock arrives.
What are the bridal floral trends that we can expect to see at weddings this year?
I think the bohemian style of floristry will continue to be a major trend throughout this year. Combining gorgeous blousy blooms with fluffy pampas grass, palms and other dried elements is a fresh style that I think will certainly be popular for a while.
What advice can you give to engaged couples planning their flower arrangements? Where do they start and how can they find inspiration?
I would probably start with working out the style and colour scheme for their florals. Creating a mood board can be a really helpful starting point for any couple planning their wedding flowers and a great way to get to the essence of the brides
vision. Platforms such as Instagram and Pinterest are amazing resources and have a huge variety of images of real/styled weddings to inspire couples.
For those starting to plan their big days, what is the ideal time-line for booking and planning flowers?
I’d probably recommend 12-18 months - but of course be wary if your wedding date falls on a more popular date such as a bank holiday or a mid-summer weekend as these dates could be booked up quickly.